Tag Archives: startups

Facebook Ads seems to be of no use

Facebook has grown as the biggest thing of last decade and it has a billion users which makes it very likable for marketing of products or services or anything. And it won’t be wrong to say that it is famous among people and businesses. People make fb page for their business then invite people to like it and their ideas start to reach to a greater audience.

Happy story, right? Not so much. Bad things start happening when one starts promoting their business with Promote page options, something like this:

Now you start getting likes like crazies and you get them from places and age group in which you promoted it. It is all good except that this leads to a problem that these likes do not seem genuine. Pages even though they are promoted receive same amount of traffic and popularity as they had earlier although their page has 10K likes. Doesn’t sound alright? But it is the truth, that most of these likes are not genuine. They can lead you no where.

For basics click on the profiles you will see their personal information is fishy and not so trustworthy. They like too many pages, even their friends are weird and no matter how deep you dig you can’t find anything about these guys to feel good. Even though you report the guys and their profiles are deleted the number of likes remain the same on your page.

This guy, Veritasium’s creator, Derek Muller, explains in video below what his story:

So are these bots? Well maybe. But if answer is yes then why pay facebook so much to get likes? Do people using such tools not know about it?  The answer is going to sound really stupid but YES People know that the traffic remains almost same, at least one who understand fb do.So why do this? Well it sounds and looks great if you have huge number of likes on your page. This increases your likability among new users who see your page.

Whatever your reasons maybe, think enough and ensure you are making right choice. Marketing of your product is necessary but you got to understand if the people who you will be targeting through this media will be real people or the bots.

Related Articles:

http://www.washingtonpost.com/blogs/the-switch/wp/2014/02/10/this-blogger-paid-facebook-to-promote-his-page-he-got-80000-bogus-likes-instead/
http://www.besttechie.com/2014/02/10/does-facebooks-promote-your-page-rely-on-fake-likes-and-click-farms/
http://www.businessinsider.com/facebook-advertising-fake-likes-2014-2?IR=T

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When you hear these advice, think at least twice.

Well here we are about to discuss some Career Advice which, if you get from anyone, should not follow blindly. As most of them have become obsolete in today’s world and do not make much sense. So here we go:

*Don’t prepare for your next job, prepare for the one after that.*

Well the flaw is obvious, the person who is giving you this advice doesn’t know a shit about jobs and stuff. Let’s say you start preparing for your boss’ boss’ job. You will realize you land nowhere because the way they work now will become obsolete 5-10 years down the line. You see the world is not going to be the same as it is today and now.

*You need to project confident and be competent to be successful.*

That ship sailed a long time back. Had it been 1960s then it would have been enough but now being competent doesn’t even pay you nice. So being fiercely good at it or else set yourself for an inevitable failure. That’s a dangerous—and to be blunt, a stupid—advice.


*Do what you love the money will follow.*

Well you might disagree but doing what you love will bring happiness, peace and satisfaction. But it can not guarantee you money. People will come up to you with some example who did what they love and are rich today. But how many are there? However, ask anyone who work what he loves, he will be happy and satisfied which many rich are not. And everyone who is rich did not become rich working on what he loves.

*You need to get corporate experience before you start your own.*

This one I personally hate the most. Why? Look around so many startups today are coming out of colleges, from student who never got any corporate experience anywhere and all of these new ventures are doing just good. This is not like older times that you need to see everything before you could even start. So this piece of advice is really archaic.

And Lastly, Have faith in what you believe and do not follow advice given by someone because he made it good in life. Times were different for them and are different for you. Be prudent and wise, think critically on any goddamn advice you get from anyone. Cheers!!

Related Post:

http://terrytao.wordpress.com/career-advice/

Yet another excuse for failure: label IITs and IIMs System of Exclusion?

Satya Nadela becomes CEO of Microsoft and all Indians lose their minds. I do not understand why all of a sudden people have started finding mistakes in IIT and IIM. Why people have started calling them Filtering Systems instead of producers of Intellectual capital. What is their fault in it?

I understand that people getting to high positions in several organizations are Indians and many of them might not even be from IITs or IIMs but why start calling them filtering system all of a sudden? They still are most prestigious colleges of India without any doubt where any student dream to land on. People prepared/prepare so hard to get there.

Those who qualify are generally of very high caliber and they achieve in life. I am not saying others do not. But look at the lists of startups coming out of these colleges and others. And the startups formed provide jobs to 100s further not just to a CEO. Best example is of Naukri.com by Infoedge(IIM).

http://timesofindia.indiatimes.com/business/india-business/IITians-in-top-10-list-of-US-startup-founders/articleshow/27202810.cms

Startups by IITians

I am very happy about Mr. Nadela to reach position of pioneer ofSoftware company. That is his achievement. Also the India is not at all responsible for he becoming the CEO, rather he is there because he left India and the orthodox thinking we have here. Instead of saying that he achieve we have already started talking shit about most prestigious colleges of India. We are so busy finding fault that we never get to focus on success and growth.

I am fed up of the way people think and they start blurting out any shit which comes to their head. You could not get in IITs/IIMs, you never tried to work for your passion, never dared to take a risk, never even thought of going to US/UK to study further, yet when it comes to finding excuses for you failure you start calling IITs/IIMs a fitering criteria.

 

These people when go outside their mind opens, their fear of risks mitigates. Their grow a pair of balls again for taking risk and this only lead to their success.

But the guys from these great colleges already know what they are capable of, so they are not afraid of trying new stuff and hence they succeed.

And lemme say something very bluntly you are going to fail to have a great career, if you do not give up your fears. You can’t live in fear and keep avoiding risks, yet expect to be filthy rich. Go out!! Explore!!

Why do we love Google?

Well for the starters google is a place where you do most of your searches and exchange mails. So why everyone is in love with google? First thing is they let you search for free, then they let you exchange mails for free, then the best browser in town Google Chrome is available on marketplace for free, who can forget Google goggles, Google drive to store things for free. Enough reasons to love google and all this is for free, Right? But just when you think its all wait and think, best maps ever — Google Maps, best tube channel Youtube, their upcoming programming language project Go, Google cars, online office and calenders, and all of this for free. Isn’t that just amazing. Think of all that google gives you and that too for free.

But didn’t I tell you that just when you think its all wait and think. As I say more often than not, If you do not have an iPhone then you got plenty of options in Android Market and yes a hell lot of crazy apps. And they do not keep it all for people anyone can use google APIs and create a good business for themselves, and people have done that and are doing that. Google funds businesses, Innovation and crazy ideas. Google code is there at your service and to share your thought there is blogger. What else can they possibly give you, wait, try and search for www.indiagetonline.in. Intresting isn’t it.

Well we just proved that Google is one of the most innovative companies of all times. Who would have thought that a crazy idea of a website where people can search random stuff will become online world’s leader one day. It started real small but went on to become what it is today. But never forget what I told you “just when you think its all wait and think”, google is now trying to solve death and fight aging, their Google Calico project . How? try reading the article here http://content.time.com/time/magazine/article/0,9171,2152422,00.html for more reading visit here http://edition.cnn.com/2013/10/03/tech/innovation/google-calico-aging-death/.

The intent of this article is to make people understand and realize how easy our life has been made by google and that is what should be a lesson to learn from Google for every startup, that you can be god-damn-popular-like-hell if you focus on basic Solving Problem of people.

I might have missed some of the real cool apps by google feel free to add them in comments.

Startups and why everyone is trying to get into one

I came across a question on Quora which read Entrepreneurship: What is a “startup”, and why does everybody seem to be in one?. I had following answer,  hope it will be helpful for everyone

Start-ups are companies which are newly created or are still in Market Research phase. Their growth, survival depends on the amount of popularity they get/clients they make/people they connect to. So their growth can be as fast as Facebook or can be modest as in case of Infoedge. Startups are generally based n an idea or concept which a group of people work really hard to implement and then even harder to Scale till it becomes a sustainable business.
Now coming to your question, why everyone wants to be in one? Well first thing first people prefer inventing a job than to finding it, as it involves more challenge and you actually can do what you want to do. Second the learning is great, all the things that you hear people talking abut you will be implementing on your on. Next is that you get to be your own boss. Next and it is important one, you actually address a problem or give it a solution which brings the change for all the good. Another important thing is if you succeed the return on a startup is insane, try finding what’s worth Twitter, Facebook, Google, Yahoo, Apple, Microsoft and the list goes on and on. They were all startups at one time. You can also read about Zomato or Redbus, they are all cool startups.

Now yes this is the place from where the pointless apps are coming from. But if you think again these Apps are not as pointless as you might think. They tell you good restaurants, tell you routes to different places, guide you till there, find good discount coupons, Games(save you from getting bored to death), update you with all kind of news, connect you with friend and social world. My point is startups help people by making their lives easier in one way or another and if you think again that is kind of a social service but only difference is it is a profitable one